We are the nerds behind the food brands. Our solution is developed everyday to drive a change in the food system – for the better.
It wasn't the Eureka moment you may imagine… We were founded by a team of scientists who obsessed over the climate impact of food for years before teaming up with the most brilliant minds to turn the theoretical solution into a practical one.
We have annoyingly high integrity (we've received feedback). We don’t make fluffy, empty promises, and we don’t do or say things to bask on the "positive vibes". We do the truth, the whole truth, and nothing but the truth.
We are assertive about the things we know and humble about the things we and the rest of the world doesn’t – Uncertainty is the only certainty and we always factor it in.